The First Ever Shopping Center AI Influencer

JLL RETAIL NORTH AMERICA

We crafted a unique AI persona, Cindy, in partnership with Imaginuity, to represent everyday shoppers across diverse markets nationwide. Positioned as “your virtual shopping bestie,” Cindy felt personal yet scalable across the portfolio. Cindy promoted each center's unique events, deals, and seasonal promotions.

Business Objective:

  1. Increase the centers’ website traffic.

  2. Drive foot traffic to centers by promoting events and deals.

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By building relationships as “your virtual shopping bestie,” Cindy built community, which drove real business results for JLL shopping centers over the course of the three-month campaign.


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