Rebranding a Beloved Neighborhood
HENDERSON AVENUE FOR REBEES, OPEN REALTY & ACADIA
As plans were underway to break ground on a new five-acre development in one of Dallas’ most eclectic neighborhoods, The Dealey Group set out to define Henderson Avenue’s brand and campaign story to set the tone for the transformation, attracting first-to-market retailers, high-end office tenants and edgy concept dining before ground was even broken.
Leasing Materials
“I personally believe the team produced the best marketing presentation I’ve ever been associated with.”
-Mark Masinter, Chairman Global Retail, Open Realty Advisors
In addition to art direction, our team produced and shot a custom photoshoot.
We also commissioned renowned Dallas artist Molly Dickerson to create custom collages combining the thread theme with the eclectic vibe of Henderson Avenue.
