Brand Architecture Big Enough for
B2C and B2B
KIMCO REALTY CONSUMER AND CORPORATE CAMPAIGN
The Dealey Group developed a brand positioning and a scalable campaign called “Just Around the Corner” that establishes both Kimco Realty as a corporation and all of the properties it manages as integral parts of the community and the familiar, dependable neighbors you can always count on.
The Consumer Campaign
Seasonal Updates
B2C Digital Media Management
4,456,801 total post impressions
3,721,566 social media post reach
15 influencer activations
33% average email open rate
The Corporate Campaign
Leasing Materials
Corporate Brand Digital Media Management
1.1 million total post impressions
40,000 link clicks
13.1% Facebook engagement rate
