JLL Retail North America

CINDY, THE AI INFLUENCER

JLL Retail was looking for a unique way to draw attention to all of its centers’ unique events, deals and promotions, but needed a solution that felt personal while also being scalable across the varied portfolio. The Dealey Group seized the opportunity to create a first-of-its-kind AI influencer to promote JLL’s portfolio of shopping centers across the country.

In partnership with Imaginuity, TDG crafted a unique persona, Cindy, designed to represent everyday shoppers in diverse markets across the country. Positioned as “your virtual shopping bestie,” Cindy promoted current trends, sales and events happening at JLL’s portfolio of shopping centers through a combination of video and static content.


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Though she existed entirely online, Cindy built sense of place for JLL shopping centers by giving consumers a sense of belonging in the digital space. By inviting shoppers into her world and building relationships as “your virtual shopping bestie,” Cindy built community, which drove real results for JLL shopping centers over the course of the three-month campaign.


  • 188%

    Increase in web traffic YoY

  • 316%

    Increase in new website users YoY

  • 1:54

    Average website dwell time

  • 37%

    Email open rate

  • 21%

    Campaign engagement rate

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