Shared Branding Over a Vast Portfolio

JLL RETAIL NORTH AMERICA

The Dealey Group built a highly scalable custom campaign designed to strengthen the connection shoppers feel with their favorite shopping destination. JLL Retail’s North American portfolio of shopping centers runs the gamut from traditional, all-American malls to vibrant mixed-use destinations to upscale shopping centers in Canada. The challenge was to create a campaign that was flexible enough to incorporate every property type and customizable enough to personalize communications.

Everyday Centers

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Premium Centers

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In total, more than 250 traditional and digital templates were rolled out as part of a flexible design system, with a curated photo library in two languages, to be shared among
over 40 centers.

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