Breathing Life into Dallas’ Largest
Mixed-Use Neighborhood

THE VILLAGE DALLAS FOR

The Dealey Group undertook a huge, strategic brand evolution for The Village in Dallas to elevate the parent brand and establish a sub-brand architecture that encompasses its evolving mix of residential (7,000+ residents), hospitality, dining, and recreational offerings.

Our team created a robust branding system, with templates for every business vertical and season.

Multi-Family Residential

7,000+ residents

The Drey

A 5-star hotel with 100 artfully designed rooms.

Private Events.

Reservation ready.

Recreational Services

From book clubs to pickleball

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Rebranding the Retail Experience

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The Making of a Corporate Thought-Leader