Highly Engaging (Haul)iday Influencer Activation
JLL RETAIL NORTH AMERICA
Fifty local influencers in 32 markets across North America were enlisted to promote their local JLL shopping center as their “holiday HQ.”
The Dealey Group used its proprietary and scalable process to engage the influencers, from sourcing to rate negotiation, to contract execution and detailed briefings, resulting in one of our most successful promotions in the agency’s history: 10 million+ shoppers reached and a 4.2% YoY sales lift.
Results
360 key retailers promoted
10 million+ shoppers reached
105% engagement rate
500k traffic increase
4.2% sales lift YoY
